Case Studies and Use Cases

Unless you have been living under a rock, you know customer stories that speak to industry challenges and how your solution solves problems is your leading demand generation asset.

But even then, you still need to stand out from the rest, and that takes thought leadership, empathy, understanding your customer, and demonstrating industry expertise.

It is how PMMs generate inspiration by telling a compelling story and relatable use cases,

Enterprise Email and Cloud Security

Proofpoint is the powerhouse for enterprise email security threat intelligence. Beyond that, Proofpoint helps solve some of the most pressing human security problems that organizations face today.

Phishing, BEC, targeted attacks, cloud security, and social media continue to be some of the most damaging threats to enterprises than any other vector. 

So, it’s no surprise that email continues to lead as the most exploited vector for APT groups and other bad actors.

Check out a selection of case studies I wrote to demonstrate how and why companies continually invest in email security with Proofpoint.

University of Tampa—Virtually eliminates email threats -Proofpoint delivers visibility, peace of mind, and support for ISO compliance.

Real estate company puts a stop to email fraud - Proofpoint keeps fraudulent emails out of clients’ inboxes

College of Medicine implements preventive medicine against advanced email threats - Team gains proactive incident response with Proofpoint.

Prominent Multinational Bank Protects Brand and Customers from Social Media Fraudsters

Health system vaccinates against email-based threats - Prevents advanced attacks while simplifying security operations.

Focusing on the next level: proactive, correlated defense – Pinnacle Bank takes the offense against threats with a strategic approach.

Sisters of Charity health system puts faith in Proofpoint and deploys preventive medicine against malicious emails and attachments.

Westinghouse supercharges email security gains better, more accurate protection with Proofpoint

Operationalizting Threat Intelligence 

It is not easy to operationalize threat intelligence, so SOC analysts and others can quickly stich together a picture that adds value and accelerates response within security and development teams. 

How you connect what adversaries are doing right now to your application infrastructure is a hard question to answer with confidence.

In the case of DevSecOps and application security best practices must  build defenses into your apps to address new TTPs and novel ways of commiting fraud.

But how?

The sad truth is that it is difficult, if not impossible, to make the connection between what ATP groups and doing right now and how it affects your attack surface. '

After all, the SDLC is long, so how do you incorporate defenses now for novel and new attacks that come later?

Global Collaboration Solutions

Tibbr, a former start-up within TIBCO, provided enterprise social network solutions that broke down the barriers between geographic locations, workflows, partners, and silos that inherently exist in large organizations.

Customers were enabled to replay and share institutional knowledge with a wide group people that needed to work together in some really tough environments.

I wrote this collection of case studies to discuss customer use cases for secure collaboration and workflows in diverse industries and environments.

Offshore and in the oilfield - tibbr fuels new levels of global collaboration

Cordelta cures enterprise email overload with tibbr - Cordelta employees email less and collaborate more

iHealth Exchange sets the pace for greater collaboration and clinical integration for Houston area physicians

InterPortPolice cracks the case for promoting inter-agency collaboration with security and public safety organizations worldwide

OOCL keeps the cargo moving with improved communication and collaboration powered by tibbr - New collaboration capabilities packed with productivity

tibbr social collaboration platform kicks customer service into high gear at Scania Group -Collaboration powered by tibbr accelerates employee onboarding and improves customer assistance

eNterprise Content Management Solutions

Filenet provides a solution that has saved billions of trees and cut government red tape by 70% or more. It wasn’t that long ago that the march towards paperless processes, transactions, and communications was fraught with challenges.

Government organizations continue to invest in producing on-demand information, content management, citizen self-service, and faster response times using FileNet. The company was purchased by IBM in 2006.

VA Tax Overhaul Realizes Quick, Accurate, and Comprehensive Customer Services Without Pains in the Budget

Park University Reduced Admissions Processing from One Month to Two Days - Content Management at the Head of its Class

Kentucky State Police CRASH System Paves the Way to Safer Highways and Byways- Real-Time Collision Data Saves Lives

Repeat attacks are a fact of life when working in enterprise SOC environments.

Elite threat intelligence professionals operationalize their work so the entire team, DevSecOps, and your supply chain app providers benefit when they know they are being targeted.

Having the right tools, skills, and visibility beyond your attack surface can  stop an attack before it can do damage. 

This UK retail banking organization was able to anticipate attacks and outsmart their cyber adversaries using Team Cymru Pure Signal Recon.  Read more.

Threat Intelligence: A CISO ROI Guide - Up the Ante on Supply Chain Security

Threat Intelligence: A CISO’s ROI - Avoid Inheriting a Security Problem with M&A Acquisitions

Compliance Challenges for CISOs and Security Leaders in 2024-25 - Learn more about upcoming cyber-risk, vulnerability management, and third-party risk requirements.

Whitepapers!

​Everyone loves to sit down and reading a great whitepaper, especially on your day off, right?  What could be more fun and exciting than reading a whitepaper?

There are many great answers to that question.

But, equipping your sales people with a well thought out whitepaper and use cases, is a critical part of how you earn your expertise and trust.  Especially in vertical markets where familiarity with their unique challenges is essential. 

So, like it or not, every company needs up to date and convincing whitepapers to demonstrate expertise with customer problems. 

VSS Monitoring (Purchased by NetScout)

Network Security Visibility Is the New Bacon for Infosec Professionals -Like Bacon, You Can Never Have Too Much Network Visibility

CENTRL - A Privacy/GDPR/CCPA Company 

Top 5 Real-World Impacts of GDPR To Prepare You for CCPA - Rising Consumer Expectations and Empowered Mindsets Are Creating a New Landscape of Risk for Privacy Professionals.

Proofpoint

The DLP Dilemma - Why Most Data Loss Prevention Deployments Aren’t Working—and How the Proofpoint Information Protection Suite Can Help

The Imposter in the Machine - Understanding the motives and mayhem behind impostor emails—and what you can do about it

The Alarming State of Secops - Too Many Tools, Alerts And Cutting Corners

Flipping The Script on Security Spending - Investment Strategies To Protect Against Advanced Threats And Targeted Attacks

Who Moved My Data? Securing Cloud Data in A Share-Everything World

Securing Digital Healthcare - A People Centered Approach to Advanced Threats

Sales and Partner Enablement

Partners need validated use cases so they know when and why to include your solution in their deals. Enable your partners with short, easy-to-reference use cases, program guides. Communicate your sales wins to instill best practices and celebrate those hard-earned partner and sales wins. 

Quick Reference Guide

This quick reference guide is for partners and includes SteelEye’s (Purchased by SIOS) top 10 use cases, key competitive differentiators, and some solid guidance on how to order as it isn’t easy when it comes to Linux.

Partner Program Guide

All the great benefits of becoming a SteelEye partner.

Wins of the Week

Here is an example of a weekly article I used to write to celebrate key wins and best practices at CheckPoint.