Tiffeny Price | Remote Product Marketing Manager Email tiffenyprice@gmail.com Phone: 1.408.351.1751
2025 Professional Product Marketing Portfolio Linkedin: https://www.linkedin.com/in/tiffenyprice/
Welcome!
Thanks for taking the time to visit my portfolio!
Today, it takes more effort than ever to earn a double-click and get head tuning results.
Review my writing examples that generated results for companies focused on cybersecurity, enterprise social networks, global collaboration, GDPR/Privacy, and many other B2B SaaS solutions.
I designed this portfolio to be short, sweet, and simple one page display of my best-written work.
But we all know product marketing encompasses so much more than writing a catchy headline. But it helps.
I am a problem solver, technical marketing writer, customer insight expert, sales enabler, GTM expert and most of all, I am a collaborator.
Take a look around and see if my work sparks some inspiration, a quick laugh, or best of all the motivation to get in touch.
Tiffeny Price - Quick Tech Bio
Case Studies and Use Cases
Unless you have been living under a rock, you know customer stories that detail industry challenges and how your solution solves the problem is your number one demand generation asset.
But even then, you still need to stand out from the rest, and that takes human power, empathy, understanding your customer, and finding the inspiration to tell a compelling story.
Enterprise Email and Cloud Security
Proofpoint is the powerhouse for enterprise email security, helping solve some of the most pressing problems today. Phishing, BEC, targeted attacks, cloud security, and social media continue to bring more threats into enterprises than any other vector. So, it’s no surprise that email continues to lead as the most exploited vector for APT groups and other bad actors.
Check out a selection of case studies I wrote to demonstrate how and why companies continually invest in email security.
Prominent Multinational Bank Protects Brand and Customers from Social Media Fraudsters
Westinghouse supercharges email security gains better, more accurate protection with Proofpoint
Operationalizing Threat Intelligence
It is not easy to operationalize threat intelligence to add value in SecOps and the DevOps lifecycles. How do you connect what adversaries are doing right now to how you defend your organization?
The sad truth is that it is difficult, if not impossible, to make the connection. So, what is the answer? Keep working with dated threat intelligence? Security professionals need new capabilities so that threat hunters and security researchers can track down the source of targeted attacks.
Elite threat intelligence professionals operationalize their work so that know they when are being targeted. They use the right tools to identify and see their adversaries in action and stop an attack before it can do damage. That is no small feat.
This UK retail banking organization was able to anticipate attacks and outsmart their cyber adversaries using Team Cymru Pure Signal Recon. Read more.
Global Collaboration Solutions
Tibbr, a former start-up within TIBCO, provided enterprise social network solutions that helped break down the barriers of geographic locations, workflows, partner communications, silos between disparate departments and be able to replay institutional knowledge with a wide group people that need to work together.
This collection of case studies I wrote discusses customer use cases secure collaboration and workflows in diverse industries and environments.
Offshore and in the oilfield - tibbr fuels new levels of global collaboration
Enterprise Content Management
Filenet provides a solution that has saved billions of trees and cut red tape by 70% or more. It wasn’t that long ago that the march towards paperless processes, transactions, and communications was a challenge. Remember all those paper files in government offices, schools, doctor offices, and hospitals? There now all in a digital form now that is easy to access, saves trees, and improves productivity.
These organizations invested in producing on-demand information, content management, and faster response times using FileNet. The company was purchased by IBM in 2006.
Brochures & Solution Briefs
When dinosaurs and 286s roamed the earth, we humans cared about speeds and feeds. Now it’s less about outrunning the competition and more about getting there first.
When and where you show up with the right message and competitive positioning is a direct result of PMM collaboration and communications.
A good brochure converses about benefits your audience cares about. Worthy brochures communicate industry challenges, business value, efficacy, productivity, and motivations beyond cost savings.
Product Data Sheets
Everyone wants to integrate with Splunk, and Proofpoint is no exception
Proofpoint Targeted Attack Protection - SaaS Defense
Proofpoint Data Discover- Reduce your exposure to data loss and compliance risk
Shift left in your app development lifecycle, SAST, DAST, and mobile security testing
Whitepapers!
Everyone loves to sit down and read a great whitepaper, right? What could be more fun and exciting than reading a whitepaper?
There are many great answers to that question.
But the fact is that without a whitepaper, your solution lacks credibility with your customers. It's difficult for salespeople to describe your approach without having the confidence a well written use cases and industry specific information provided in whitepapers.
Salespeople must prove their case and show the caliber of their ability to solve customer problems better than their competition. So, like it or not, every company needs up to date whitepapers to demonstrate its expertise in solving customer problems without putting everyone to sleep.
VSS Monitoring (Purchased by NetScout)
A Privacy/GDPR/CCPA Company (not currently in business)
Competitive Intelligence
The best competitive intelligence supports salespeople with a combination of hard facts and antidotal information that can be easily incorporated into customer conversations. Here are a couple of examples.
Privacy and GDPR
Web Application Security (Vulnerability Mgmt)
Sales and Partner Enablement
Partners need validated use cases so they know when and why to include your solution in their deals. Enable your partners with short, easy-to-reference use cases, program guides and communicate your sales wins to instill best practices and celebrate those hard-earned partner and sales wins.
Quick Reference Guide
This quick reference guide is for partners and includes SteelEye’s (Purchased by SIOS) top 10 use cases, key competitive differentiators, and some solid guidance on how to order as it isn’t easy when it comes to Linux.
Partner Program Guide
All the great benefits of becoming a SteelEye partner.
Wins of the Week
Here is an example of a weekly article I used to write to celebrate key wins and best practices at CheckPoint.
Blog Posts and Thought Leadership
The best outcome for creating a blog post is to change minds, flip the script, and cultivate an audience of customers that share the problems you are qualified to solve. It’s an opportunity to get ahead of current or biased thinking.
In an ideal world it would give your thought leaders the opportunity to expand their influence into new customer organizations and industries. I have a silly number of blogs I have written over the years. Here are just a couple that I recently wrote.
Ideal Customer Profiles and Personas
This is a key deliverable for every product marketing professional. I have written a plethora of dossiers on SOC and GRC leadership, practitioners, economic buyers, CISOs, and influencer personas involved in the network/cybersecurity decision-making process. Some are very targeted. In other cases, they get incorporates into on-boarding and LMS training modules.
But these are active and sensitive documents so I am not going to share them online. After talking I can email you an example.